Customer data is gold—but are you using the right tools to mine it?
Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems both manage customer information but serve very different purposes. Here’s how to choose.
- Managing leads and deals
- Storing contact details and purchase history
- Automating email campaigns and support tickets
- Personalizing marketing in real time
- Tracking anonymous visitor behavior
- Connecting data across all your tools
CRM: Your Sales & Service Command Center A CRM (like Salesforce or HubSpot) helps sales and support teams track interactions with known customers. It’s ideal for:
CDP: Your Data Unification Powerhouse A CDP (like Segment or Adobe Real-Time CDP) collects and unifies behavioral data from websites, apps, ads, and more to create a 360° customer view. It’s perfect for:
Pro Tip: Many businesses use a CDP to feed data into their CRM, combining the best of both worlds. Still unsure? [Get a free tech stack audit] to find your perfect fit. 🚀