Category: Digital Marketing

Google’s key announcements in 2022 so far

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Google released quite a few updates and features in the year 2020 for over 1 billion users. Most of these updates are directed toward improving the user experience, security and privacy. In case you missed out on some of Google’s key announcements, here’s a quick summary for you.

Key highlights from Google in 2022

Android 13

Google wants to take the OEM customisation experience to the next level in Android 13. The users will be able to customise the looks of the UI with ready-made colour variants that can be applied throughout the OS and reflected in wallpapers and themes. 

As for multilingual users, the Android 13 will give a variety of options to select different languages for different apps through phone settings. 

Security and privacy update 

With the transformation to remote work and using devices outside of security, office networks have become more vulnerable to cyber-attacks. To enable users to navigate online in a more secure manner Google is launching Account Safety Status for apps. 

If an account is not fully secure, a yellow alert icon will appear on the profile pic and recommend actions that the users can take to secure the app.

Latest pixel devices

As many of us expected, Google has announced a new mid-range smartphone Pixel 6A. It will be using Google’s Tensor chip and have a 6.1-inch OLED screen with a blazing 60Hz refresh rate. 

It also supports 5G and is equipped with dual cameras. Not only Google has also given a sneak into the design of Pixel 7 and Pixel 7 Pro smartphones. 

Expanding search experience 

Google has announced that it is growing the scope of what users can do with the latest multi-search feature launched to help users search with images. Users can now search by taking a picture or screenshot of local businesses, retailers, and other goods and adding “near me” while exploring. 

Google is also putting together another feature called “scene exploration,” which will allow users to pan the camera in multi-search so that they can get more information on multiple objects in a scene.

We hope you found our summation of Google’s latest updates helpful and in case you have any questions, simply drop us a line and we’d love to help you out.

Cheers!!

Google Broad Core Algorithm Update of 2022

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The recent Google’s broad core updates are designed to enable the search results to become more relevant for users. It has been noticed that these latest changes are directed to influence site performance in search results.

Google’s general advice regarding the core update

You can expect widely noticeable effects, such as spikes or drops in search rankings. Core updates don’t target anything specific Instead, they’re designed to improve overall Google’s systems.

Website pages that drop in Google rankings have not been penalised instead they’re being reassessed against other web content that had been published since the last update. Its highly recommended that you focus on your top-performing content.

Those who have been working hard on their site during that time have seen some noticeable improvements while those who haven’t, have seen their sites outranked by those with more relevant content.

As you can see Google is becoming more and more focussed on content quality and relevance, so better buckle up! In case you have any questions just drop us a line and we will get back to you ASAP.

Digital Marketing Services Your Small & Medium Businesses Needs in 2022

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Given the recent technological innovations and technology, the marketing world is drastically changing, especially the digital one. While we can’t control what the future might bring, we can be prepared for it.

Small to medium businesses must be highly adaptive to the changing marketing trends to stay competitive in the digital marketplace. To do that they must implement the latest digital marketing services to attract, engage and delight your audience.

In case you’re looking for more info regarding digital marketing services that your brand can execute in 2022 then keep reading as we are going to do just that.

So let’s get cracking!

1) Social media marketing

Social Media Marketing is consistently evolving, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can immensely increase exposure and interest in your business.

Search engines have already started integrating updates, Tweets, profiles, and comments into their results pages, recognising the importance of social interaction. As the internet community grows and changes, social media campaigns, as well as their tactics, have to stay one step ahead.

2) Pay-Per-Click Marketing

Competing online is quite difficult than ever. Targeted traffic attracts actual customers at any stage of the buyer’s lifecycle. Imagine reaching your customers after they have gone through your flagship product. Imagine delighting your customers with a well-structured message, engaging them to visit your website wherever they’re just a few clicks away to find out, adding to your bottom line.

That’s Pay per click advertising (PPC). Delivering a targeted ad to your potential customers at the precise moment they’re looking out. Generating qualified leads goes a lot deeper than making a number of ads and choosing some of the keywords. It involves in-depth analysis, testing, adaption, refinement, and scaling.

3) Creating Conversion Funnel

A conversion funnel basically contains all the steps through which your likely prospects engage with your brand till they have successfully turned into customers. Needless to say that creating a conversion funnel is the base for applying successful digital marketing strategies.

Your business needs to ensure that your funnel needs to be as streamlined and user-friendly as possible. Otherwise, users who engage with your brands would most likely get confused and take their precious business somewhere else.

Its highly advised that you consider consulting a professional digital marketer to help you develop a professional, memorable & engaging brand identity with an effective conversion funnel.

4) Search Engine Optimisation (SEO)

SEO (Search engine optimisation) is an essential component of digital marketing, it uses a combination of on-site and off-site strategies that are focussed on bringing relevant traffic to your business website.

Google serves an uncountable number of searches each day, and the majority of searchers never look beyond the first page. Do you know where your company ranks? If it isn’t at the top, it might as well be invisible. Implementing the right SEO strategies can transform your business website above your competition.

Lastly,

Let’s face it, today’s online market is highly competitive And to stand tall within this competition, you need to understand your customer’s journey from awareness to consideration to purchase. 

Being a full-service digital marketing company, we can help your brand become known as “the best answer” wherever prospects and customers may be looking and that will drive value to your business. All your need to do is connect with us for a 30 minutes free consultation and we would be delighted to you out in any way we can.

Cheers!